Choosing a gift is not an easy task, even if you know the person well. That is why gift certificates have become very popular in recent years. If your product or service can become the subject of a gift, you should definitely issue gift certificates that will become an additional means of promoting your brand.
Instructions
Step 1
Decide on the concept of your certificate. The best option is unlimited action, acceptance in all branches, splitting the amount into several purchases. If you introduce any restrictions on the validity of the certificate, you will only create problems for the consumer of the product or service. Ensure that the holiday feeling lasts with a certificate.
Step 2
Design and choose a medium. You can make certificates out of plastic (about the size of a business card) with a magnetic stripe. This option will cost the most, require additional equipment, but you can use it many times. A paper certificate gives you a lot of room for design - you can even make a three-dimensional design or make it in the form of a greeting card.
Step 3
You do not need to use advertising agencies to create a certificate, but use one of the free programs, such as Microsoft Office Publisher. But in this case, you must solve the issue of protection against counterfeiting. Use an organization seal at a minimum.
Step 4
Develop a layout. A gift certificate will allow you to show your design imagination. In addition, you must indicate the amount, company logo. Complete the certificate with a festive envelope or postcard with a place for your wishes.
Step 5
Supply the certificate with serial numbers and register them in a separate file during the sale. This will give you better control over the certificate cashing process. Attach a receipt and a summary of the terms of use to the certificate.
Step 6
Enter into an agreement with a company or online portal that sells certificates. This way you can expand your target audience.
