An entrepreneur who starts his career in trade does not always dare to open his own store right away. And then he decides to rent a small retail space in a shopping center and open a department. At the same time, a novice businessman needs to know certain rules and a sequence of actions.
Instructions
Step 1
Conduct your own marketing research in the mall or store where you plan to open a department. Check how many outlets are already offering buyers what you want to trade. It is possible that the results of your research will indicate to you the presence of a sufficiently large number of departments with this product in the store. In this case, you, firstly, can organize sales extremely efficiently, so that competitors will not interfere with you, and secondly, you can decide to trade something else. Be sure to inspect the space allotted to you for rent in the store so as not to duplicate the goods of your fellow competitors. All this must be clarified and clarified at the initial stage in order to avoid unpleasant surprises in the future.
Step 2
Check with the administrator about the cost of renting one square meter and, if the price suits you, let us know that you are ready to open your own department. You go to fill out the necessary documents.
Step 3
Make a business plan before going to the tax office. At this point, you should have already decided exactly what you will sell and how you will organize the delivery. Calculate the amount of future costs for renovation of the premises (if necessary), retail equipment, rent, the first batch of goods, as well as the amount of possible revenue. Don't forget to factor in unexpected expenses. When purchasing industrial goods, defective products may enter and, accordingly, a markdown. A competent business plan will allow you to assess how efficient and profitable your business can be. If your calculations show an excess of the amount that was planned by you for opening a department and which you have in stock, try to cut the first batch of goods or take out a loan.
Step 4
Go to the tax office and complete the paperwork. It is best to contact a consultant who is in any department of the UFSN. He will explain to you what documents you must collect and submit to the tax authorities in order to obtain the status of an individual entrepreneur with the right to carry out his activities in the field of trade. Impeccable execution of the consultant's recommendations will save you from troubles from the inspection services in the first days of work.
Step 5
Submit your permits to the store administrator. Pay the rent. Then start buying commercial equipment, if the store administration does not provide it, and decorating the trading place.
Step 6
If you intend to trade and bookkeeping yourself, the personnel issue disappears. But if you need a salesman, storekeeper, accountant, go looking. Advertise in your local newspaper, radio and television. Try to accept referral people with appropriate education and experience in trading.
Step 7
Organize ads. Order a beautiful sign, install next to the department, if possible, light boxes (light boxes) and small billboards. Print business cards and flyers, distribute them in the store or on the street. Over time, it will be wise to think over and apply a system of discounts and discount cards for regular customers. Create a thematic site and start promoting your product on the web. You can use this platform as a good base for creating an online store, which, with good marketing, will greatly increase sales.
