The jewelry department is one of the most affordable ways to open your business for a starting entrepreneur. Lack of shelf life of goods, a trade margin that depends only on you, wide possibilities of assortment solutions - these are just a few of the advantages of this case.
It is necessary
- - start-up capital;
- - trade software.
Instructions
Step 1
Find a walkable and promising place for your department. To start your own business, a counter or showcase in a large shopping center will be enough. The equipment and decor of your department should be kept in a minimalist spirit so as not to overload the visuals. Take care of the right lighting and enough mirrors.
Step 2
Find suppliers for your department. If you already have some experience, you can try to franchise any brand of jewelry. Then you will automatically resolve issues with equipment, promotion and timely deliveries of products. However, you will be forced to operate with a fixed mark-up and only sell products of that brand. Instead, try to create a so-called “basket of brands”. Buy products from different suppliers in small batches, creating your own stylistic mixes and forming an original assortment.
Step 3
Pay special attention to merchandising. 50% of the success of your business depends on the correct calculation. Do not clutter brackets and shelves, but also do not create the effect of half-empty display cases. For buyers of jewelry, tactile sensations are extremely important, therefore it is desirable that the client can touch most of the assortment. Place only the smallest or most valuable items under the glass. Many jewelry stores use the principle of displaying by color. Consider this method, because often the buyer chooses jewelry for a particular outfit. But you can also use stylistic combinations. Since many buyers make such purchases impulsively, just seeing the combination of things they like.
Step 4
Conduct clear briefing and additional training for staff. Try to choose salespeople with a sense of style (this is easy to check in an interview). Make sure they have a flawless manicure, as consultants very often help clients button up jewelry.
