For the successful functioning of a jewelry store, first of all, a well-thought-out marketing strategy is required - the jewelry market is very specific and requires detailed study. In addition, for the purchase of items made of precious metals at the start, you will need impressive sums, and you need to be ready for this in advance.
It is necessary
- - premises with an area of 10 square meters;
- - business relations with several wholesale suppliers of jewelry;
- - a set of commercial equipment for the sale of jewelry;
- - several sales consultants.
Instructions
Step 1
Start preparing for the opening of a jewelry store by looking for a room, for which there are no special requirements in this case. Of course, it is better to place a jewelry store in the central part of the city, and not in a residential area, but you still need to try to save on rent, since you will have to spend all available funds on purchasing goods. A small area for the equipment of a jewelry store is required, access to the street and the ability to create a spectacular showcase are required.
Step 2
Start negotiating with wholesale jewelry suppliers - it is through intermediaries that you will have to purchase the goods as long as you have a reputation as a small and little-known jewelry store. It is possible to go directly to the manufacturer of gold or silver items, but the manufacturer will not work with a novice player without prepayment, that is, with the opportunity to return the collection that clearly will not "go" in your store. Intermediaries, making their mark-up, make it possible to pay for a consignment of goods only after its full or partial sale - for now, they will be your main partners.
Step 3
Explore the shop fittings market in your area and find a special offer for retail jewelry and imitation jewelry. As a rule, such goods are displayed on illuminated glass showcases, which are used to equip the sales areas of jewelry stores. Particular attention should also be paid to equipping the store with several types of alarms and a panic button system. The constant presence of an armed security guard is also mandatory for a jewelry retail outlet, so it is better to immediately conclude an agreement with a private security company.
Step 4
Find two or three successive sales consultants, preferably with experience in a field that is at least close to jewelry (for example, retailing jewelry). Selling jewelry requires a certain skill and dexterity, so if you are aiming at creating a "long-term" project, it is better to take care of your own personnel training system. This will greatly simplify the task of recruiting from time to time, and will allow you to hire young employees without special training.
