The market for jewelry and jewelry is developing rapidly, and every year the share of online trading is only increasing. The advantage of online jewelry stores is that potential buyers can spend a lot of time on the site and choose jewelry carefully. The inability to try them on is easily compensated by high-quality photos. At the same time, the prospects for online promotion are in full competition with popular offline strategies.
It is necessary
- - money;
- - designer services;
- - camera;
- - the Internet.
Instructions
Step 1
Choose a title and domain name for your online jewelry store. Try to find a word that sounds clear, does not require letter-by-letter dictation and does not cause confusion. You can check a domain name for availability and register your own on one of the popular services, for example, nic.ru. There you can also buy a name already registered, which seems to you to be very successful.
Step 2
Develop a site structure. It should be as clear as possible even to an inexperienced user. The organization of the goods should be logical and also encouraging to buy. To find the desired product, the user must make no more than three clicks - this "golden rule" of the location of subdirectories and SKUs has been verified by the largest online stores in the world. Do not overload the site with unnecessary information: exchange rates, unnecessary articles, background information that few people read.
Step 3
Create a website design: in this case, it is advisable to use the services of professionals, and not use ready-made templates. For an online jewelry store, minimalism, sophistication and a high level of graphics are preferable. Poor design can alienate potential buyers, because we are talking about purchasing rather expensive goods. This is why your portal interface needs to be trustworthy.
Step 4
Choose a hosting to host your site. After you upload it to the permanent link, you can start filling your online store.
Step 5
Take the highest quality and most effective photos. It is advisable to offer several shots for each product, taking different angles, adding a zoom function. Photos of jewelry on models in ready-made looks have no less effect.
Step 6
Add a detailed description of each item. Indicate materials, samples of metals, characteristics of precious stones. Please provide exact dimensions. Make a size chart for the selection of rings and explain in detail how to use it.
