Jewelry trade is a profitable and promising business. The pace of sales depends not only on the variety of assortment, but also on the design of the store. Lighting, decorations, entourage and general atmosphere play an important role in this.
It is necessary
- - product racks;
- - various stands;
- - items for decorating thematic shelves;
- - advertising banner.
Instructions
Step 1
When developing the design of a jewelry store, be guided by the features of your particular room. Divide it conventionally into functional areas and select the appropriate design for each of them.
Step 2
When choosing wallpaper, keep in mind that the wall covering should only be the background. If you buy bright and spectacular wallpapers, they will distract customers from the goods. Therefore, it is better to choose a solid color wall covering, on which you can place shelves with products or hang large long necklaces right on them …
Step 3
If you gravitate towards various decorative elements, then you can place them along the edges of the walls. And at the checkout, hang a large banner with the image of your products and happy customers. Remember that the purchase should be accompanied by positive emotions, so think carefully about the design of the checkout and the adjacent space.
Step 4
To secure record sales, make it a rule to combine beauty and convenience. Sophisticated design is certainly important, but comfort and simplicity are essential ingredients for success.
Step 5
The buyer who comes to you for the first time should easily find the product he is interested in. To do this, place the jewelry in a certain order. If the assortment is dominated by rings, earrings and bracelets that are not connected to each other, then place them separately from each other.
Step 6
If you have a large number of jewelry sets, it is better to place them side by side. Divide all available sets by style and arrange the racks in accordance with this criterion. Throw a few seashells and small pebbles next to marine-themed decorations. Place a blue satin on the shelf that imitates the waves of the sea. And then, by analogy, arrange the rest of the thematic product groups.
Step 7
Install a mirror in the appropriate frame next to each such rack so that customers can easily try on the jewelry they like.
