Even in times of crisis, women want to look beautiful and smell nice. Therefore, the sale of perfumes and cosmetics is considered one of the most stable types of business. The main thing is to choose the right location for the department, determine the circle of potential buyers and spare no money for training a sales assistant.
Instructions
Step 1
Register your individual entrepreneur - this is the form of a legal entity that business consultants advise to choose for a small perfume shop. Then register with the tax office.
Step 2
Choose a location where your department will be located. Remember that cosmetics and perfumes are often bought on impulse. Therefore, try to be located in a shopping center or in a shop on a busy street. Please note that representatives of large perfumery chains are not located nearby.
Step 3
After deciding on the location of the department, conclude a lease agreement with the owner of the retail space. Remember that for the conduct of your activities you will need permission from Rospotrebnadzor and firefighters, so call the representatives of these departments to your sales outlet in advance. You do not need to obtain a license to sell perfumery.
Step 4
Decide on the circle of buyers. Experts distinguish two types of customers - those who buy cheaper goods and lovers of luxury brands. If you own a small retail space, it is better to focus on a specific circle of buyers. Most importantly, do not forget to include actively advertised and promoted brands in the assortment.
Step 5
Always ask suppliers for product certifications. Avoid selling fake brands. Buyers can compare them to the original and feel deceived. In this case, you will lose customers.
Step 6
Do not spare money for training the seller or hire a ready-made specialist. Buyers prefer to see a person savvy in this area at the counter of a perfume shop.
Step 7
To attract and retain customers, take care of discount cards. You can also issue gift certificates or cards that will also attract customers to your department.
