The household chemicals department is one of the most promising options for starting your own business. With proper organization of business and minimal advertising costs, you will receive a stable income due to high turnover.
It is necessary
- - start-up capital;
- - premises.
Instructions
Step 1
Start by choosing a location. It is hardly worth renting or buying a separate room for a small department. The household chemicals market is oversaturated today, so buyers prefer to take such products "along the way." Open a department in a small mall or store that sells stationery, accessories, souvenirs, food, books. Do not neglect the markets, as the traffic on them is quite large.
Step 2
Purchase shop equipment. If the department is small, it should be transparent showcases, where one sample of each product is displayed. Out of sight of the buyer, install racks and boxes from which the seller will serve the selected media.
Step 3
If space permits, create a self-service department where customers can choose their own products. Sales in a store of this format will be higher, since customers very often sniff the products, read the compositions, and only after that they make a purchase decision.
Step 4
After registering your own company, sign contracts with suppliers. If your transport capacity allows, make purchases yourself, so you can save costs. Since the mark-up on household goods is relatively fixed, you should bet on high sales volumes. That is why the logistics system with suppliers must be clearly debugged. Make pre-orders, analyze demand, monitor inventory balances. Ensure that all products are in stock at all times.
Step 5
Figure out how to differentiate your department from the rest in terms of marketing. For example, enter an exclusive product category that your closest competitors do not have. It could be environmentally friendly cleaning products or a rare brand of diapers. Inform potential buyers about this. Having come to the store specifically for these products, customers will certainly buy the rest of the necessary products of popular brands.
