The modern shopper is accustomed to the convenience of shopping in supermarkets close to home. However, they cannot offer such a wide range of products in one category as a specialty outlet. If you are thinking about creating your own small business in the field of selling consumer goods, then you should consider opening a household chemicals store.
Instructions
Step 1
The choice of location is a fundamental point. There should be no hypermarkets or points of sale like yours nearby. The high traffic of the store location and the presence of residential buildings are important. Desired retail space - from 50 sq.m. Consider also the possibility of placing a warehouse.
Step 2
Determine the trading format: self-service, over the counter, or mixed system. The number of personnel depends on this: sales consultants, merchandisers (commodity experts, whose duties include arranging goods on shelves, taking into account the peculiarities of the perception of the buyer and the store's trading strategy), warehouse and administrative workers.
Step 3
Take care of the furnishing of the store. You will need shelves for goods, display cases, counters, cash desks, shopping baskets, lockers for shopping bags. The number and nature of equipment will be determined based on the size of the store, format and planned volume of trade.
Step 4
Decide on a pricing policy. This will affect the composition of the assortment of goods and the choice of suppliers (manufacturers of products). It is desirable that the store presents products designed for different social levels of customers.
Step 5
At the initial stage of development, activities to attract customers, which can potentially acquire the status of permanent ones, play a special role. One effective measure is to distribute discount coupons for shopping at your household chemicals store.
