T-shirts are in high demand. This is what attracts more and more entrepreneurs to this market segment. Moreover, the business of selling T-shirts allows you to get a good income at minimal cost.
There are a number of things to think about before opening a T-shirt store.
Selecting the target segment
At the preliminary stage, it is important to clearly understand for yourself the future concept of the store and determine the target segment. The choice of a business direction should be based on marketing research and identifying the most promising niches in the market. For example, a store may be focused on selling children's T-shirts, youth T-shirts with bright prints, sports T-shirts, T-shirts for overweight people, T-shirts made from natural materials, etc. The success of the business will largely depend on the knowledge of the needs and interests of target consumers. On this basis, the marketing promotion of the store will have to be built.
Shop assortment
In a T-shirt store, you can both resell finished T-shirts from third-party brands and sell items with your own prints. But it should be borne in mind that the popularity of the store will depend on the originality and creativity of the assortment. And the sale of typical products produced in huge quantities in China will lead to the fact that your store is simply lost in a hundred others.
To implement the idea of creating your own T-shirts, you need to have graphic design skills, or delegate the function of developing images to a freelance specialist for a separate fee. You can make your own catalog of images and apply them to order from a specific client. If you are planning to create your own T-shirt store with original prints, then you need to find a supplier of plain T-shirts of various colors and sizes, on which the picture will be applied with high quality.
It is worth noting that only T-shirts are rarely sold in the store, as a rule, this is one of the products in the assortment of outlets selling clothes. But if you focus on the sale of T-shirts, then they should include a wide range of models and sizes (the most popular sizes should always be available).
Choosing a store format
You can sell T-shirts through a regular retail store or online. You can also combine work in both of these formats.
Success factors for a retail store include its location as well as the availability of skilled personnel. The interior of the store is also important, which should meet the interests of the target audience. When opening a retail store, the key criterion for choosing a location for opening is the throughput of the outlet. The disadvantage of a retail outlet is the high costs of renting, renovating the premises and paying for the work of sellers.
The advantage of online sales is the ability to expand the geography of sales, as well as reduce the cost of renting retail space. To organize online sales, you can create your own online store, or sell T-shirts through free electronic sites (auctions, message boards, catalogs).
