Entrepreneurs often do not understand how to attract buyers. At first, it is possible to attract few customers, which is why there are no active sales and good profits. Why is this happening? Potential clients simply do not know about the service provided or have not heard about the products. Simply put, the audience is not well informed and motivated. What marketing mechanisms can you use to attract a customer and motivate him to buy?
Internet advertising
It is with the help of contextual and targeted advertising that you can clearly segment the audience and calculate the advertising budget, as well as track the effectiveness of the advertising campaign. This is a paid way of promotion, which allows you to attract customers to your site from the first day and get a quick result.
For these types of advertising, you need to select catchy headlines, motivating information messages, bright images. Setting up advertising campaigns is easy, you just need to clearly know the portrait of your client.
Handouts
- Business Cards;
- advertising leaflets, booklets;
- souvenir products.
In marketing, there is such a thing as “contact points”. It means all the ways, possibilities and variations of contact between potential buyers and the Company. Entrepreneurs should test and use all existing and potential points of contact with their customers, because it is during such contacts that a potential buyer decides whether he will spend money.
Master classes and test drives
This is a special type of event through which consumers have the opportunity to get acquainted with the offered products or services. And personally make sure of its effectiveness. Master classes perform two important functions: teaching and motivational. Simply put, after a master class, a client wants to buy a product and, moreover, knows how it works, how to use it.
Promotions
They can be carried out at any time of the year, without reference to the season or supplies. Promotions instantly increase sales.
Pros of holding promotions:
- work at points of sale, the goal is to stimulate a spontaneous purchase;
- individual marketing is applied, that is, the personification of the appeal to a specific consumer;
- accessibility of perception and unlimited possibilities of creativity;
- entering a wide customer market.
Contests
An interesting form of the event. The main advantage: a high degree of involvement and interest of the potential audience.
For example, you can announce a competition on social networks, promising a valuable prize for completing a Test Project. Through the "viral" distribution, information about the organizer will be learned by a huge number of people! For example, when starting a group to promote a business on social media, you can run a repost competition for a basket of products to attract subscribers.
Participation in exhibitions and visiting exhibitions
Here you can act as a participant or partner, while spending less effort, but gaining new connections and clients. Participation in exhibitions is an excellent opportunity to show your products / services to a wide range of new audiences. Exhibitions do not have to be "specialized". They must be visited and popular with the townspeople.
Cross-promotion
Assumes mutually beneficial cooperation between two non-competing organizations. This is a great opportunity to reach a new audience that is indirectly interested in a product or service.
Advertising
This type of customer acquisition represents several channels for placing information, differing in the characteristics of the impact (visual, auditory, etc.), in terms of audience coverage and advertising budgets.
As a rule, the following types are divided:
- advertising in the press, on radio and TV;
- outdoor advertising;
- advertising on transport;
- advertising in shopping centers;
When choosing one or another type of advertising, remember that text and visual messages must be clearly verified and of high quality.
Blogging, working with video content and testimonials
What do these concepts have in common? Cotent Marketing! Content marketing is the placement of relevant, interesting, and, most importantly, useful information to attract customers and increase sales. Essence: meeting the client's need for useful information, acting as an "expert".
It is through these sites that it is possible to disseminate positive information about your services or products. The effectiveness of working with blogs, video content and testimonials directly depends on the regularity of their filling. The more often - the more effective!
Email newsletters
Email newsletters are experiencing a rebirth today. Companies send out design letters filled with useful information. It is impossible to lag behind modern trends! The most popular services for email newsletters: mailchimp.com, getresponse.ru, Postman Pechkin, etc. Collect all addresses of incoming customers in the database in exchange for bonus coupons, cards or discounts.
What to send out? New product announcements, sales, promotions and discounts, news, useful and expert articles.
Social networks
Searching for clients through social networks has become more and more popular lately. The main advantage is two-way communication with the client, direct dialogue. Through social networks, you can earn the trust of buyers who allow the company into their "personal space".
It is important to remember that there are certain rules for maintaining groups on social networks. For example, you need a clear strategy that contains the main idea and the general message for consumers that will carry the content. You will need a content plan - a working document that contains all the information (texts, pictures, videos) intended for publication in the group. You can use ready-made templates for pictures and posts that offer businesses various services on the Internet.
Learn, learn, learn
The rapid development of new marketing mechanisms dictates the dynamic pace of work and the building of competencies. If you still do not use proven methods of attracting customers, then you simply lose them. Why aren't your potential clients coming to you? Because they don't know about you yet!
