Competition between retail outlets, an abundance of product offerings, and aggressive advertising pose challenges for business leaders. Customer acquisition is becoming a key challenge when it comes to any business environment. Gaining customer loyalty in the long term is directly related to the stability of the business.
It is necessary
- - client database;
- - marketing budget.
Instructions
Step 1
Assess the competitive environment. Be clear about what the vendors or manufacturers of similar goods or services are doing. Check out the most effective promotions and advertising campaigns you've come across recently. Try to use the experience of others for your own benefit.
Step 2
Develop a customer acquisition strategy that includes both resource-intensive and non-financial methods. Do not run rash promotions or unreasonable marketing moves. Attracting customers should be systematic and step-by-step.
Step 3
Create a multifunctional customer base where you can enter the maximum amount of information. If you have a system of discount cards, issue them only after completing a short questionnaire. This information will be most valuable to you as it will help you analyze the key characteristics of your target audience. For example, dates of birth will help you congratulate customers in advance, and the specified address will help you conduct a sales promotion in the place where most of your customers live.
Step 4
Practice an individual approach to loyal customers, especially if your business is service-related or involves personal contact. Memorize their names and the details of life that they themselves tell you. If a client is especially important to you, any little thing can be useful: the name of his dog, the make of the car, the type of coffee he likes. The visitor will always appreciate the individual care, and at the same time you can be sure that he will definitely recommend you to his friends.
Step 5
Periodically arrange promotions to attract new customers. Offer gifts for purchases, discounts in honor of the first deal, launch the "Acquaintance" promotion by choosing the most attractive conditions.
