It is very difficult to surprise hotel customers, oversaturated with all kinds of services. The prevailing belief that the visitor should be content with what is offered to him is not conducive to business development. To attract guests, you need to think over a whole service strategy.
Instructions
Step 1
Raise your level of customer service. Organize your service in such a way that visitors feel taken care of. Do not make customers wait a long time for order fulfillment, keep an eye on the administrator who answers calls and receives guests. If a person wants to book a room, but cannot get through, he will most likely go to another hotel. So don't let yourself miss out on visitors. The owner of the hotel is unlikely to be able to keep track of everything alone, so it is necessary to control the staff with bonuses and fines, which will increase their incentive to welcome customers.
Step 2
Create a website for your hotel. Given the high level of competition in this area, it is better to entrust the promotion of an Internet portal to a specialist. Organize a service on the website that allows customers to choose individual conditions for staying in a hotel. Let the guests choose the little things they like, such as pillow filler, linen color, food preferences. This will allow you to provide each visitor with a unique vacation, where he will live on his own terms.
Step 3
Attract clients with children. Not every hotel can boast of the opportunity to organize a worthy vacation for clients with kids. Make a play area, hire some nannies and include baby food on the menu. With this, you will reach a large circle of clients who cannot get the appropriate service in most Russian establishments.
Step 4
Make discount cards for regular customers and organize weeks of discounts on your services. For customers who periodically visit your hotel, you need to build a reward system. Make nice little gifts that will allow you to count on an additional influx of guests.
