Customer acquisition is a whole science, and if you comprehend it, you will make your business more successful. Practical knowledge in your field (architecture, cosmetics, fashion) can no longer guarantee you success and prosperity, now it is also important to have the skills to sell your knowledge. Today there are several approaches that can attract new customers to your business.
Instructions
Step 1
The first approach is based on helping potential clients. Many trainings talk about "message contradiction". This means that the words we say to a potential client do not reflect reality. You must believe in what you are saying and genuinely want to help the client.
Step 2
The second approach is called benefit focus. The essence of this method is to focus your presentations on the benefits that a person can get from purchasing a product or service. It is very simple to do this: 80% of all information coming from you should be about the benefits, and 20% about the detailed characteristics and other details of the offered product. If you follow this principle, you will attract more customers, and if your speech is only about characteristics, there may be more new customers, then much less than in the first option.
Step 3
The third method is a short thirty-second message called "elevator conversation." You need to know what your ideal client is and know the answer to the question "what exactly do you do?"
Step 4
The fourth step on the road to success is personal networking. Any chance meeting can end in close cooperation. Go to all kinds of events and make sure that there are as many random acquaintances as possible, introduce yourself and tell what you are doing. More acquaintances - a higher chance of success.
Step 5
The next step will be to promote your brand on social networks. At the moment, more than 80% of your potential customers use them.
Step 6
Don't forget to use useful information in the right place at the right time.
Step 7
The following approach is based on the answer to the question: “attract ideal customers or attract customers?”. The answer is simple - the more ideal clients, the greater your profit.
Step 8
It is very important to learn: you need to attract customers all the time, and not one-time. After all, it is a source of new ideas and opportunities, as well as an incentive to grow and develop.
