In the restaurant business, there are three levels of establishments: fast food, middle and high class restaurants. The easiest and most profitable way to organize work is in the middle niche: the requirements of visitors to the quality and assortment of dishes and the professionalism of the service personnel are not so high. The main struggle among restaurateurs is not with competitors, but for attracting customers. The methods used are very different - from price reduction to headhunting.
Instructions
Step 1
Make sure you have a wide variety of tasty and interesting dishes on the menu. Pay special attention to their design and presentation. Most of the visitors prefer not those restaurants with better cuisine, but establishments with the best atmosphere and level of service. Fast service, courtesy of the staff and a cozy atmosphere in the hall will create the most pleasant impression of your establishment. In addition to delicious food, provide a cultural and entertainment program. This can be karaoke, live music, dance shows, and more.
Step 2
Promote the day for a free glass of wine or beer. The effectiveness of this method is short-term, but it makes it possible to attract new customers who, if lucky, can become regular visitors to your establishment. Conduct various promotions and events with the participation of the press. Naturally, in order to receive media coverage, an event must be significant or original. Holding special promotions with celebrities will require a lot of money.
Step 3
Maintain a high professional level of employees. Personnel can also be recruited abroad or poached from a competitor. But not every middle-class restaurateur can afford to use headhunting: good specialists who can attract customers by their name alone are not cheap. In this case, use the services of consultants. A chef from another country can add variety and national flavor to the range of dishes you offer. It is possible to increase the number of visitors on weekends and vacations two to three times by organizing parties and shows aimed at children. Creating a children's playroom where parents can leave the child for a while will also have a positive impact on the influx of customers.
