To open a new car dealership, you must first convince the official distributor of the car manufacturer of the seriousness of your intentions by submitting a detailed and convincing business plan. The determining factor here can be, first of all, the geography of your region - a territory not covered by a dealer network with established demand.
It is necessary
- - a dealership agreement with an official representative of a car manufacturer in Russia;
- - car dealership building (a complex that includes a show room, an equipped car service, storage facilities);
- - staffed staff (administrative, technical, service);
- - advertising media (outdoor advertising, publications in the media, etc.).
Instructions
Step 1
Contact the official representatives of the car manufacturer in Russia and send them your proposal in the application form. When choosing a car brand you intend to work with, keep in mind that premium car manufacturers have particularly high demands on their dealerships. The distributor will most likely have to wait a long time for a response, even if his representative comes to meet you personally, a decision can only be made months later.
Step 2
Proceed with the construction of the building of the official car dealership as soon as the contract with the company representative is concluded. In most cases, the distributor strictly regulates all the details of the project and design, sometimes he takes over the execution of many works. The main source of income for the owner of a car dealership, as a rule, becomes the services of an authorized car service working with him, the area for him and for the warehouse of spare parts must be prepared before starting work by default.
Step 3
Think about how HR work will be organized in your company. According to experienced market representatives, recruiting often becomes the most significant problem for the owner of a car dealership. The optimal solution is to hire an experienced HR manager who can fully take over this task.
Step 4
Plan a promotion to inform local residents about the location of the dealership and the availability of certain models in the dealership. Well-known brands do not require additional "promotion" from you, but potential customers need to know that there is a salon in the city that sells such cars. Experts recommend focusing on outdoor advertising.
