The business plan is divided into several sections. Each section explains different aspects of how a company will fit into a specific industry.
Instructions
Step 1
Summary. This section appears first in the business plan, but should be written last. The executive summary provides an overview of the information in your plan.
Step 2
Description of the company. This is where you explain the corporate structure (sole owner, partnership, LLC, etc.). You should also include the location of the business and a brief description of what you will be doing.
Step 3
A product or service. This section explains what products and services the company will offer, with an emphasis on how customers will use them.
Step 4
Market analysis. It is necessary to show your understanding of the market and the expected share of coverage, competitors. Also list customer needs that competitors have not yet met and how you are going to fix it.
Step 5
Strategy and development. Describe how you are going to stand out in the market and drive the company's growth.
Step 6
Online marketing. If you are going to advertise your business on the Internet, make a list of the costs associated with building and maintaining a website, promotion in search engines and social media.
Step 7
Management team. Introduce key members of your team with a CV and experience description.
Step 8
The financial analysis. This section includes projected profit or loss, cash flow tables for at least the next two years. Five-year forecasts are preferred by investors.
