A proposal for advertising in the media can consist of two parts: a cover letter and a price list for the provision of the corresponding services. The style and content of each appeal to potential advertisers differ depending on the addressee and the nature of the services offered, but some general points can be highlighted.
It is necessary
- - a computer;
- - Printer;
- - knowledge of the norms of business etiquette.
Instructions
Step 1
Before compiling an advertising offer, find out from the company you are interested in the position, surname, name and patronymic of the person who will consider your appeal for advertising. This can be the head of the advertising department, for example, or the head of the PR department. Accordingly, start your cover letter with the address "Dear Sir …".
Step 2
Next is the content of the cover letter. In it, briefly describe the media in which you propose to advertise. If this is a newspaper, for example, indicate its circulation, subject matter, frequency of publication, target audience, name several reputable firms that have advertised in the publication.
Step 3
Then describe the benefits of advertising in this particular media. For example, a large circulation of a newspaper or the popularity of a program helps to convey advertising information to the largest possible number of consumers. If any research has been conducted on the effectiveness of advertising in your media, please report the results. This is very important because every advertiser has a stake in the effectiveness of the ad.
Step 4
If there is a system of discounts for new and regular advertisers, write shortly about this, because the purpose of your advertising proposal is to interest a potential partner. But don't overload your cover letter with numbers or time-consuming details. It is better to describe this information in more detail in the attached price list.
Step 5
In the price list, try to provide various options for advertising and maximum information about the cost. For example, in a newspaper, advertising can be placed in the form of advertising modules, ads, articles under the heading "Advertising". Indicate the cost of each type of advertising message, depending on the volume or size, space on the page, etc.
Step 6
Use a convenient, readable font to design your cover letter and price list for advertising placement. To make the price list easier to read, make it in the form of a table.
