There are some product categories that will always be in demand. People, for example, are always eating, getting sick, and dressing. Clothing is one of the goods that is always necessary, it would seem, this should simplify the task of advertising and promotion. However, this is not so, because the market for the sale of clothes is extremely crowded, you have to resort to tricks.
Instructions
Step 1
In the business of selling clothes, product display is extremely important. Not only should the models be presented in as many sizes as possible, but they should also hang in a certain order: blouses with blouses, trousers with trousers. First, black things are usually hung on the rack, then white, and only then colored, strictly sorted out by color. Especially if it's a women's clothing store. Psychologists have found that a woman first chooses a color, and then she already pays attention to a style, a cut, in contrast to men. Also, in each color, long things are first hung out, and then shorter and shorter until it comes to the next color. The hangers are hooked from the customer to the wall or to the center of the rack, if it stands in the middle of the hall. If there is a logo on the hanger, it should be turned towards the entrance, that is, facing the buyer. It is recommended to place items that are not selling well right next to the entrance. That which is in demand will be found anyway, but an illiquid product needs a special place attractive to the eye of the buyer. It is recommended to have large quantities of small and cheap things near the checkout: while people are queuing, they can pass the time by choosing something that, in their opinion, is not expensive at all. Sometimes the total of these inexpensive purchases exceeds the purchase of basic items.
Step 2
Showcase decoration.
It is important to show the product with your face, and the face of your store is the showcase. She should have more than just things, even if they are very fashionable and popular. There should be placed ready-made images, thought out to the smallest detail, with carefully selected color schemes and accessories. Don't skimp on mannequins. The more expensive the mannequins are, the better they are, and the clothes fit better on a good mannequin. Interesting poses of mannequins, whole staged scenes will help attract a buyer, even if he was just passing by on his business.
Step 3
Cooperation.
Collaborate with magazines and websites. Print quality catalogs and brochures, do not skimp on the quality of printing products if you want to advertise clothes. Think about who your target audience is, what kind of press does it prefer? Most often, modern glossy magazines are sold in individual cellophane packaging, in which it is convenient to enclose a brochure with a catalog and an invitation to your store. Believe me, it will bear fruit very soon. You can also organize joint contests with the media, in which discounts or even gift certificates for your store will be raffled off.
Step 4
The Internet.
Be sure to ensure your presence on the Internet. It is not enough to create your own website, it must be a good website with excellent effective functionality. Let's say a clothing catalog where a mannequin is created using a photo of your customer taken online using their webcam. This is very convenient, a person will not only be able to view the assortment presented in your store, but also immediately select their style, color, model.
Also communicate more. Find forums, blogs and groups on social networks where your product is already being discussed or can be discussed, lead active discussions, invite buyers to speak, take into account their opinions, it is in them that ready-made ideas for promoting and improving your business can be laid.
