A tough struggle for a buyer between manufacturers of a particular product makes one think about how to draw the attention of a potential client to their own products, create advertising for them, make them recognizable and familiar to everyone. To do this, companies resort to such a popular form of advertising as promotions.
Instructions
Step 1
Clothing for promoters is a very important part of the campaign. First of all, think about how to make it bright and catchy, attracting attention. Promotions are held with large crowds, so your people need to stand out from the crowd. Paying attention to the richness and originality of clothing, make sure that it is made in the color scheme that is inherent in your company's brand. So, for example, red and white are always associated with a well-known mobile operator.
Step 2
Determine the type of clothing for the promoters. The choice will be influenced by many factors: the allocated budget, the holding of the action indoors or outdoors, the season, etc. In accordance with this, focus on what you need: T-shirts, caps, visors, overalls, sweatshirts, windbreakers, hats, scarves, vests, jackets, aprons, dresses, bags, polo shirts, bandanas, panamas, etc. The choice is very large.
Step 3
Buy both cheaper and more expensive quality material. The choice depends on whether this form will be used constantly or it is needed for only one promotion. In any case, clothes made of good fabric will look more solid and elegant, which will positively affect the image of your company.
Step 4
Buy a ready-made form for promoters. Such products should be loose-fitting, so as not to create inconvenience for your employees while moving, to be comfortable and comfortable.
Step 5
Order individual tailoring for each promoter separately in the atelier. This option will cost more, but such models will perfectly fit the figure and look much more impressive.
Step 6
Use your company logos as much as possible. They can be applied to clothes in various ways: thermal printing, hand or machine embroidery, sublimation, screen printing, silk screen printing, pad printing. Find a company in your city that specializes in such services.
Step 7
Do not forget about gifts with your sign for the participants of the promotion. These can be handkerchiefs, covers for products, light scarves, napkins, etc. They will find their place in every wardrobe and will be a constant advertisement among friends and acquaintances of this person.
Step 8
Contact a specialized sewing company with your own sketches of costumes and accessories, and with the involvement of design workers. They will offer you a choice of several design and sewing ideas for clothes - and you will only have to choose the most suitable one for you.
