A service business can be started without a lot of start-up capital. However, competition in any direction in this area is high enough, therefore, an integrated approach should be used to attract and retain customers.
Instructions
Step 1
Try to create a unique offering in your service sector that sets you apart from the competition. Focus on the key factor that drives customers to decide if they need a service. It can be speed of work or reliability, confirmed by certain documentation.
Step 2
Provide a comfortable atmosphere for any of your clients. It depends on many factors: from the communication style of the staff to the design of the room. Try to anticipate the needs of the client. Consider the capabilities of the average consumer of your company's services when it comes to opening times or convenience.
Step 3
Develop a customer loyalty system. Start a database, create a progressive system of discounts. Enter discount cards, accumulative bonuses. Give small gifts for the holidays, inform the client about new services.
Step 4
Be sure to use an individual approach to each regular client. Try to remember the details of your personal life, which the guest himself willingly shares with you. Your employees should be mentally savvy, provide support if needed, or not be intrusive if the client is not inclined to communicate. Address by name and remember the names of loved ones that the client often mentions. A sincere attitude will help attract services for years to come.
