According to statistics, regular customers bring up to 80% of the company's earnings. But in addition to the problem of retaining a client, the entrepreneur also faces the problem of attracting him. It is especially pronounced among new establishments. It is very difficult to convince a person that he needs your product or service, and that your product is better than the one he already uses. Here are some tips on how to do it, for example for a hairdresser.
Instructions
Step 1
Conduct your advertising campaign competently. If you have the money to advertise in the media, you shouldn't spend all the funds at once on a "mass attack" of the buyer. Advertising should be unobtrusive and simply informing a person about the appearance of a new product. Too harsh advertising "attack" can scare the client away.
Step 2
Enter bonuses for your services. People love freebies, use this feature. For example, if a person brings to your hairdresser two friends or acquaintances who have not visited you before, he receives a card for a one-time free procedure. It can be a simple haircut or a regular manicure. However, anyone will be happy to receive such a bonus.
Step 3
Arrange promotions regularly. Arrange a lottery among your clients. Let everyone who uses your services receive a number that should be kept, for example, a month or two. After the expiration date, run a lottery with nice memorable prizes. Customers will not only come back again while the number is valid, but they will also bring acquaintances in order to increase the chance of winning in "their circle".
Step 4
Take advantage of the novelty of the Internet - coupon sites. The bottom line is that you can sell your services online for 50% of the actual value. All advertising for you will be carried out by the site and its administration. The comfort of the first time customers will only depend on you. If he likes it in your hairdressing salon, then he will come to you again and without a coupon.
Step 5
Organize a photo exhibition of your hairstyles: In a large shopping center or other crowded place, showcase your salon's craftsmanship. Stylish and beautiful photos will attract potential clients. It is only important to remember that this kind of PR requires that as a result a person gets the same thing that he saw in the picture.
