There are many hairdressers in Moscow - for every taste and budget. What if you also decided to enter this business? After all, in order to stand out against the general background, your hairdressing salon needs an advertising campaign, it depends on it how quickly and how successfully your hairdressing salon will be promoted.
Instructions
Step 1
The choice of a way to promote a hairdressing salon depends on its specifics. How is your hairdresser different from others? What rare services does she provide? What do the masters specialize in? The easiest and most successful way will be the promotion of hairdressing salons that occupy a certain niche - for example, hairdressing salons only for men, etc.
Step 2
However, most hairdressing salons still provide standard services: haircuts, perms, dyeing, manicure and pedicure, and sometimes a solarium. In this case, you can use the standard methods of promotion - advertising campaigns, banners and links on women's forums to the website of the hairdresser, distributing leaflets. These methods are especially effective for hairdressing salons that provide a wide range of services in the middle price segment. In economy class hairdressing salons, as a rule, low prices for all services - this is how they attract their circle of visitors. A barber shop of the middle price segment can arrange weekly promotions, making discounts on one type of service, then on another.
Step 3
It is known that the fair sex is often guided by the opinion of her friends when caring for their appearance. Therefore, the best advertising is, of course, recommendations and connections. It is easy and inexpensive to create a group in a contact or a topic on a forum, and the result will exceed all expectations.
Step 4
By providing one service, you can advertise another. For example, a woman who has permed her hair in your hairdresser can be given a discount coupon for a manicure. Even if she does not do a manicure, it is quite possible that she will give it to her friend.
Step 5
A good way to promote is to open a professional hair cosmetics store with her at affordable prices. This is not difficult to do, since such cosmetics have just begun to enter the mass market. In addition, it is technically very simple to organize a small counter with cosmetics; you do not need a separate room for this. When entering such a store, potential clients will think about using the opportunity to make a new haircut or styling right there, on the spot.
