Someone perceives the statement “As you name the boat, so it will float”, someone takes with a mockery, and someone seriously. The name of an automobile company carries a semantic and sound load and can significantly affect the fate and prosperity of a business. There are many observations and examples of the relationship between the name of the company and its success.
When choosing a name for an automotive company, it is useful to follow the classic marketing rules:
Simplicity and positivity
The name should not be too tricky and difficult to remember. It is not recommended to use words in the title that carry a destructive, deadly meaning. For example: tornado, explosion, landslide.
Ideally, the name should be simple, euphonious, without a lot of information and evoke positive emotions, feelings of stability and reliability in the future client.
An interesting observation: the sonorous names of companies are obtained from a combination of the first parts of the name of the owner, associates, or their family members.
Uniqueness
Once you've come up with a name for a car company, it's helpful to check if the name is already in use in the car business. This will help to avoid possible lawsuits with the owners of the companies of the same name. It is better to come up with your own name and not use someone else's. Another argument in favor of a unique name - in the search engine, a potential client will definitely find this particular company, and not another with the same name.
No cheating
The name of the company should not mislead customers, misunderstandings, and evoke ambiguous associations. For example, if a company sells auto tools, then the name "Automelochi" will be perceived by customers as a trade in auto accessories, and not just tools.
The name of the company does not necessarily have to contain a detailed description of its activities, but it is recommended that there is still a connection with the type of activity. A name that is distracted from the automotive theme is likely to play a role in the churn of some of the customers who simply do not understand what the company is doing.
Age and social stratum
Before coming up with a name, it is important to understand what age category and what social stratum the potential clients of the company belong to. You need to speak with clients in a language that is close to them. What is close to people in the older age group can be wild for young people.
Plus to the classic rules
In the name of an automobile company, you need to put words that are closely related in meaning to profit, prosperity, longevity, and not vice versa. Better not to risk coming up with shocking names.
Examples of unfortunate names: "Accident", "Burst Tire", "Auto Shock".
In the title it is recommended to encrypt some meaningful message for a potential client, as well as pleasant emotional associations, for example, "Soft steering wheel", "Rainbow of bumpers".
