The name of the company is a serious marketing tool, therefore, its choice must be approached with all responsibility, think over all possible pitfalls and provide for situations in which it is better not for businessmen to fall.
It is necessary
- Firm
- Several employees for brainstorming
Instructions
Step 1
Before coming up with a name for your company, there are a few things to keep in mind. The new name should be easy to remember, should not resemble existing brand names, should not include forbidden words and should not mean anything reprehensible when translated into other languages. If these rules are followed, let's move on.
Step 2
We collect a creative group from employees. It is desirable to be of different ages. We read the rules to them and start brainstorming. We write down all the words that come to mind related to the company, the activities of the company, simply beautiful and interesting in sound, associated with positive emotions.
Step 3
After that, we take the list and begin to discuss. We cross out possible names using the first or last names of the co-founders to avoid a situation where personal reputation can affect the reputation of the company. It is good if the influence is for the better, but what if the opposite?
Step 4
Next, we imagine our potential client, and based on this idea, we look again at the remaining list of future names. We edit the list based on the needs and perceptions of service recipients.
Step 5
At the very end of the brainstorming session, we leave two or three of the most suitable names, and let them "lie down" for several days (during this time, you can find out if they are occupied by other competing firms). The final stage is the final choice of the name of the company, and the submission of documents for registration of a legal entity.
