A single corporate identity is the business card of the company and what supports your brand. How to form a corporate identity correctly, and what to look for first of all?
A single corporate identity (also called corporate identity or identity) is what supports your brand, which helps it stand out in the eyes of existing and potential customers and employees of the company. The corporate identity supports all the elements that make up the brand and helps to create a coherent image of the company.
Tools for creating a corporate identity can be different. Here is some of them:
· Brand logo: It is important to define exactly how the logo should look. Usually it is developed in two versions, for color and black and white versions.
· Photos, including for the website. It is good if all of them are made in the same style, which is associated with the brand of the company or product.
· Uniforms of employees, as well as product packaging. So, in one retail network, sellers are dressed in burgundy vests - and shoes that are sold under this brand are packed in burgundy boxes and in burgundy bags.
· Web site. The colors and illustrations used on the site can highlight the brand identity well.
· Brochures, promotional and handouts, and employee business cards. They can also be designed in a corporate style.
· All other components that can support the brand, for example, a company's pavilion at an exhibition or the decoration of your company's hall.
In order not to miss anything, companies usually develop a brand book: a booklet that clearly spells out all the rules for using the brand, right down to the words that are used and the colors that can be used. You can order such a booklet from professionals.
