The corporate identity is the face of the company. The company becomes recognizable not only due to the product or service provided, but also due to the color scheme, logo or slogan. And this point in business development should be given special attention.
It is necessary
Formulated mission of your company
Instructions
Step 1
Determine what the style of your company will carry. In solving this issue, it is worth starting from the philosophy or mission of the company, which is usually laid down when creating an enterprise. And success and recognition will appear when the new corporate identity is fully consistent with the essence, character and values of the company.
Step 2
Choose a color scheme to be used in promotional items made in the same corporate style. You can also take into account the nature of your company's business. For example, if you work in an agricultural field, then it would be quite appropriate to use bright colors. But for workers in the banking sector or large manufacturing enterprises, bright annoying colors are unlikely to be suitable; it is better to adhere to a strict gamut. It is also worth consulting with advertising professionals, as there are colors that can positively influence potential customer loyalty.
Step 3
Come up with a slogan or motto for your company, which will also reflect the mission or ideology of the company. This is not necessary at all, but it will be useful. Moreover, it is much easier to express what you bring to the world with words than with a logo or a certain palette. Taken together, these things will be a powerful advertising weapon.
Step 4
Be careful and attentive at all stages of the work, because unlike the usual advertising module, which can be redone the next time the magazine is published, changing the corporate style after its publication will not be entirely appropriate.
Step 5
When everything is ready, a logo is developed, a slogan is invented, a color scheme is chosen, and the created corporate identity is put into operation. Advertising modules in newspapers, business cards of your employees, company website and other advertising materials should be made in full accordance with the implemented style idea.
