Corporate identity is a set of techniques that allows you to make an enterprise memorable and oppose competitors. This includes advertising materials, and the appearance of employees, and the design of offices, and even the appearance of the goods themselves.
It is necessary
- - company name;
- - knowledge of the influence of colors;
- - graphics editor.
Instructions
Step 1
If you are just creating your organization, then even when looking for a name, you need to think about the corporate identity of the company. The name of your company should be sonorous, memorable, have a positive connotation, and reflect the essence of the organization's activities.
Step 2
Further, it will not be superfluous to create a trademark trademark and register it with the appropriate authority. This is a graphic or verbal outline of the name of the organization. A trademark is necessary if you are going to stay on the market for a long time and loudly declare yourself. A trademark or logo is used in promotional items, as well as in business letters and commercial offers.
Step 3
Select a layout scheme for printed publications. Business cards, announcements, banners, work folders, brochures and other corporate identity tools can highlight the identity of the organization.
Step 4
Pick up the company's advertising slogan. It is not only a visual, but also an audio image of the enterprise. It can sound your competitive advantage and even a phone number for customers.
Step 5
Complete the design of your office or point of sale with corporate identity attributes, complement the design with accessories in your chosen color scheme. Curtains, clocks, chair colors and much more can emphasize the corporate identity.
Step 6
Employees can order T-shirts and badges with the organization's logos, or simply give out ties in your corporate color.
