As you name the boat, so it will float. Therefore, naming is a creative and very responsible task. The name for the store should be chosen in such a way that it resonates with its characteristics, emphasizes competitive advantages and is understandable to the target audience of buyers.
It is necessary
- creative skills,
- rich vocabulary,
- analytical skills (monitoring competitors' product names)
Instructions
Step 1
If your store is focused on very young customers (more precisely, on their solvent parents), i.e. the assortment is dominated by footwear for children under 10 years old, the most win-win option would be to name the outlet clearly and simply. Successful examples: "Shoe", "Toptyzhka", etc. With such names, you will immediately attract your main target audience.
When choosing a name for a store, many merchants prefer to play on the interests of its potential buyers. The child will definitely take the parents to the store, the name of which appeals to him. And here the main emphasis should be placed on switching over to the “childish wave”. Come up with a name associated with a famous character in a popular animated series who is a role model for children. In this case, a folk path will not grow into your store.
Step 2
The approach to choosing a name for a teen shoe salon should be a little different. Do not forget that a teenager is, first of all, a person who strives for self-expression. And if you beat the child's desire to stand out from the crowd (at least by means of shoes), then he will go exactly to that shoe store, the name of which also differs against the background of boring signs of most outlets. A striking example of the name of this format is the chain of stores "5 Karmanov". Come up with a worthy alternative and put the product of the corresponding assortment on the showcase.
Step 3
If the children's shoes presented in your store are no different from most competitors' products, you can still attract visitors with the name. For such cases, the key words for the consumer are indicated on the sign: "available", "cheap", "sale", "discount". By using names like Shoe Find or Shoe Paradise, you will attract shoppers on a small budget, and if the prices in your store are really low, you will firmly secure this audience.
