How you name a ship - so it will float - no matter how hackneyed the phrase may seem, but it reflects in the best possible way what an important role the name or name plays. Therefore, their choice must be approached with the utmost responsibility … Are you faced with the task of coming up with a name for a shoe store? Take our advice.
Instructions
Step 1
Study as closely as possible the names of all shoe stores in the city or the area where you are going to open your store. After all, you must strive to ensure that your name is unique, does not repeat itself with the names of existing stores: you will avoid problems with competitors, and you will not mislead the buyer, and you will not suffer from the bad reputation of the store of the same name.
Step 2
Formulate the priorities in the title, namely, what do you expect him to do? Clarity and clarity, so that the buyer, looking at the name, immediately understands what product is waiting for him outside the store door - the standard "Shoes", "Shoe", "Shoes for the family", "Shoes on Cheremukhovaya" will do. Or sound, originality is important to you - "O! Shoes", "Bashmachinni", "Amadeus", "Shoe Yard", "Seasons", "Italian".
Step 3
Avoid uninformative names like "Elena", "Sicilia", "Francesca". Try that the name of the store still speaks of such characteristics of the product as the price category ("Affordable Shoes", "Shoes Elit", "StokObuv"), the assortment group ("Slipper", "Toptyzhka" - shoes for children, "Queen "- only women's footwear," Italian "- only footwear from Italy," Vezdekhod "- special footwear), manufacturer (the name of the store corresponds to the name of the TM:" Monarch "," Antelope "," ESSO "," Baden ").
Step 4
Write down a few names that come to mind on a sheet of paper, choose the best two or three of them. Organize a mini-survey, showing this list of names to friends, relatives, or even strangers (for example, on a local Internet forum) - let them choose the option they like best. Based on the result, or perhaps relying only on your own opinion - after all, the store is yours in the end, make the final decision!
