Many entrepreneurs are often faced with the inability to come up with original names for their stores. That is why naming specialists will never be left out of work. Maybe it’s not worth spending money on their services and trying to choose the name yourself? For example, for a children's shoe store.
Instructions
Step 1
Remember that your main goal is to make the store recognizable among dozens of similar ones in your city.
Step 2
Determine the target audience for your store. A name that will delight a kid ("My boot", "Toptyzhkin", etc.) can scare off a schoolchild, and even more so a teenager, if you are going to sell footwear for children of different ages. In other words, be sure to use diminutive suffixes, as small children often do. But avoid them if teenagers are likely to be your customers. In this case, you might be better off choosing a neutral title.
Step 3
Consider the location of your store as well. In the city center, you can use foreign variants of names ("Kid's shoes", "BootX"), on the outskirts of the city it is better to abandon such delights and name the store simply and easily.
Step 4
Consider the assortment of goods in your store. For example, depending on whether you sell only domestic or only imported footwear, the store may be named, respectively, "Our Shoes" or "Children's Euro Shoes".
Step 5
Avoid names with undesirable associations. Not every customer will want to go to a store called "Obuvay-ka" or "Merry Losharik".
Step 6
Conduct a kind of brainstorming session alone or with friends and family. Write on a piece of paper all the names of all types of shoes (sandals, booties, shoes, boots, felt boots), etc. Do not forget about epithets (handsome, good, funny, kind, big, reliable, faithful). You can look up suitable words in the Russian-English dictionary and in any other bilingual reference books.
Step 7
Don't just call the store pretty words that don't mean anything to kids (or adults). If you decide to name the store in honor of the heroes of a book or cartoon, be prepared for the fact that you will have to obtain the consent of the owner of the name for this. If you have come up with an original name for the store, be sure to register it as a trademark with FIPS (Rospatent).
