Increasing sales is the main issue and problem of any company, small or large, that sells goods or provides services. The issue of increasing sales is very important in the mainstream of the acquisition and renewal of the customer base, as well as increasing the profitability of the enterprise.
Instructions
Step 1
The most common marketing ploy to increase shoe sales is a correct and competent advertising of a store. If you live in a small town, you can run advertisements on television or radio. When you have shops in big cities, don't forget about billboards. You can also distribute flyers advertising your shoes and promotions in the store. Store space is better bought or rented near a clothing store. It is also worth taking care of a bright sign and a catchy slogan.
Step 2
Arrange seasonal sales. In the midst of sales, women buy clothes and shoes like possessed people. If your store does not have discount cards or discount cards, then it is better to issue those. For example, a card can be accumulative: if a client bought shoes from you for more than 10,000 rubles, then the discount will be 5%, if more than 15,000 - 7%.
Step 3
It is worth trying to organize various kinds of actions. The most famous ones in the marketing world are two pairs for the price of one; you buy two - the third as a gift; when buying a pair of shoes - socks or shoe care products as a gift; each 20 visitors - a pair of shoes from the previous collection - as a bonus.
Step 4
Create a website for your store. A very convenient thing - the client will be able to familiarize himself with your assortment, find out what is available, see the prices of goods, as well as order shoes without leaving home.
Step 5
An effective way to increase sales will be to involve sellers in the selection of a collection of new shoes together with the purchasing department. The obvious advantages: first, salespeople will not consider themselves to be errand girls; secondly, by participating in the selection of shoes, they will thereby strive to sell them, since failures cannot be pushed only to the purchasing department. Now they will have to participate with passion and enthusiasm in the process, offering and praising a particular pair of shoes.
