Summer is a high season for some businessmen, while sales decline for others. You have to apply various methods to keep them at the same level.
Seasonality may be associated with weather conditions, schoolchildren vacations, vacation time. For someone, for example, summer is the hottest time, but for someone it is off-season. The worst decision for a business with a seasonal decline in sales is to do nothing and wait for growth. But this time can be used effectively.
First, the predicted recession is the best time to put things in order, sort out papers, calculate income and expenses. In the end, you can go on vacation and leave everything to the manager. And start preparing for the high season with renewed vigor, and sometimes with new ideas. The employee vacation plan also needs to be thought out in advance and coordinated with them. This is especially true for those industries where the hot season is summer.
Secondly, it is a great opportunity to prepare for sales growth. If you sell goods, then make inventory, analyze markets, look for new trends on foreign websites and social networks. Make a photo session, update the information on the site, start new sales channels, which usually do not have enough time. These actions alone can lead to a small increase in sales.
Be especially attentive to the quality of the service, remember that it is the regular customers that are of the greatest value. Do not skimp on discounts, gifts and pleasant bonuses.
Offer your customers promotions and discounts, even if you don't really welcome them at normal times. Discounts and sales are especially relevant if your product is perishable or out of fashion. A great example - some bakeries and pastry shops sell everything at a good discount every night an hour before closing. Thus, the write-off of goods is minimized, plus the institution gains customer loyalty.
In some cases, you can think about an additional product or service. But here it is very important that the target audience matches. For example, if you sell skis during the winter, then roller skates or seiteboards can be offered in the summer. The target audience remains the same - people who prefer outdoor activities. If you have a custom center for children, you can organize a summer camp or outdoor activities.
Creative thinking can always come to the rescue if there are fewer clients in any of the seasons. For example, in the market for organizing weddings. If practically all specialists are involved in the summer, then in late autumn and winter it will be necessary to build up from competitors. This can be done with the help of discounts, or it can be done by providing additional services, or what competitors do not offer.
