A bright recognizable logo is an integral attribute of a self-respecting company. To create one, you need to not only be able to use the appropriate software, but also have some understanding of the rules based on logo design.
Logo software
Professionals usually use Adobe Illustrator to create logos. This is a vector editor, the image created in it does not change its quality when the scale is changed. If the task is to create a truly unique high-quality logo, it is best to use this particular program. Of course, it will take time to master it, but the result will be very good.
There are also logo design programs that do not require serious knowledge. Using templates, you can choose a suitable design, insert your own text. Such a program, for example, is Sothink Logo Maker. It can help you create a logo in just a few minutes. There are other similar programs, their main drawback is their limited capabilities. In addition, many of them do not support Russian.
Logo creation rules
A good logo looks simple and stylish - Apple or Nike logos are examples. Therefore, pretentiousness and unnecessary complexity should be avoided. The secret of success lies precisely in the simplicity, beauty and harmony of the lines.
There should be no small details on the logo. The design of the logo should allow it to be placed without loss of information content on objects of any size - from a fountain pen to a balloon.
Try not to use more than three colors and fonts in your logo. The variegation and variety of fonts make it difficult to perceive information. It should also be borne in mind that the logo should be well reproduced in black and white - both direct and inverse.
A quality logo should be easy to reproduce on any product. Therefore, try not to use highlights, gradients, shadows - all this makes it difficult to print, and on the finished logo distracts from the main information.
The procedure for creating a logo
Before starting to develop a logo, you need to carefully understand the essence of the work of the company that it will represent. Write on a piece of paper the main characteristics of the company - its field of activity, the goods it produces or the services it provides. Determine which colors best match the character of the company, its image. Select the text to be included in the logo.
Taking into account the collected material, draw several variants of the logo by hand on paper. Take your time - rush is unacceptable here. Of all the sketches, you will need to choose one, the most successful, and continue working with it.
After working out the sketch, you need to recreate it in Adobe Illustrator. There are many tutorials on the net on how to work with this program, detailing various aspects of the work. The finished logo is saved in the required formats.
Creating a high-quality logo is a difficult task that requires professional design skills and masterly software skills. Nevertheless, if you wish, it is quite possible to create a beautiful, memorable logo yourself.
