The logo is one of the most important elements of the corporate identity. Every day we come across hundreds, maybe thousands of logos. We immediately forget many of them, without even having time to notice, but some remain in our memory and are subsequently associated with a particular company. So how do you come up with a logo that people will remember?
Instructions
Step 1
The easiest way to make a logo is to write the name of the company in a specific font and color. The disadvantages of this method include, of course, its excessive ordinariness. This situation can be corrected by making one letter of the name unusual.
Step 2
You can also create a logo by merging two or more letters together. You need to be careful here, since this method can be used only when the end of one letter is aligned with the beginning of the next. Letter pairs such as VZ, ET, LM, AN and many others look naturally connected.
Step 3
Another way to create a logo is to fill in the letter. It consists in the fact that the letters are painted over with a fill, texture or image. Only fonts with a large letter area are suitable for this method. If you try to fill the image with a letter with thin lines, then this can change it beyond recognition.
Step 4
The next way is to put the name of the company in a figure, most often geometric. The most popular shapes for this logo design method are the circle and the ellipse. A shape can not only surround the text, but also serve as a form for it, while the shape itself will not be visible.
Step 5
Abbreviation. This method is the most popular and consists in the fact that the played letter acts as a sign accompanying the text.
