For a restaurant menu to work for the sale of the establishment, it must be designed in accordance with the concept. In other words, the design of the menu should not clash with the general interior, staff uniforms, service style, cuisine and, of course, the name of the cafe. All these attributes form a brand that is interesting or not interesting to a potential target group.
It is necessary
- - Assortment of dishes;
- - menu folder;
- - internal pages.
Instructions
Step 1
Develop a menu in accordance with the overall business idea of the institution. Do not make too many positions, such "Talmuds" have long lost their relevance. For democratic cafes, you can recommend up to 10 titles in each section, for premium cafes - up to 5-6. Think about how you will name the dishes. To a large extent, the selling power of la carte depends on the verbal description of the sentences. You can often find bright, florid and unnecessarily overloaded names of dishes. This is the wrong approach. It will not bring benefits, as will no longer bring gaming names that were popular 5-7 years ago. Try to give a brief description of the composition and cooking technology (for example, "Dorado fillet with sweet paprika, baked in parchment").
Step 2
Decide whether you will use the legend of the cafe in the design of the menu, brief statements of the chef on a particular dish, give recommendations on combining dishes with wines and spirits. Also think over how many pages you are ready to allocate for special offers (dish of the day, business lunch, offers from the chef, etc., which usually precede the main information array).
Step 3
Decide on the folder in which you will serve the menu to guests, as well as on how to replace the sheets. Such a need quite often arises when there are interruptions in the supply of products. Heavy massive respectable menu folders suit pretentious establishments with an average check well above average. Simple plastic "pocket folders" look unimportant even in inexpensive roadside cafes. The golden mean - stylish folders made of good cardboard with branded prints on the cover. Inner sheets can be inserted into special slots (or traditional stitching). Remember that whichever la carte folder you choose, the invoice folder must match it.
Step 4
Order the performance in a professional design studio. There you will be presented with several fonts to choose from, with which the general text will be typed. It is important to choose the right not only the font itself, but also the style, color, size. If your cafe is dim, the small print will make it difficult to read the information, therefore, sales will be lower.
