PR management is a part of strategic management aimed at creating a positive image of the company.
Often, "PR people" are erudite guys, because their profession belongs to the category of intellectual and extremely scientific content. In addition, most of them are phlegmatic and rationalists with an analytical mindset, which allows them to systematically study and analyze the interests of consumers and make forecasts for future development.
Also, the creative manager is responsible for the nature of the relationship between the company and the media, and, perhaps, even trades in stirring up scandals around certain products, which fuels interest in them. This is connected with the fact that the phrase "PR" now sounds almost like a curse.
Often, PP-agents are educated as journalists, which helps them to establish contact with society through the preparation of booklets, various events and press releases. In addition, old connections may well help. The basis of such public relations should be honesty and complete openness.
The public is divided into two types: external and internal. The external public includes not only customers, but also business partners and competitors, which should be under special control. The internal public includes the employees of the company. She, in turn, is divided into work with staff and managers.
When working with the management of the PR - the agent is engaged in his image-making, consults him on the correct conduct of press releases, including the correct intonation and facial expressions. He also informs the management through publicity.
Marketing connection
The connection between PR and marketing lies in their mutual dependence. If marketing is responsible for promoting the company's goods or services to the market, then the function of the PR sphere is to create a profitable reputation, which will affect the perception of the company's products. Plus, PR - managers stabilize the social sphere, which guarantees the success of marketing communications.
In general, both marketing campaigns and PR - moves have a common goal - a successful sale and good revenue, and this can be achieved only with joint diligent work.
