Clothing boutiques open literally on every corner, and the task of attracting customers to your store becomes very urgent. From the very first days of work, during the opening, you need to establish yourself and draw the attention of buyers. Naturally, the policy and methods of attracting customers must be thought out in advance.
Instructions
Step 1
Of course, use all the traditional ways that exist: ads, advertisements, banners. Engage professional designers to decorate your store and train staff. This is an indispensable component of the success of a trading activity.
Step 2
Use a great occasion like opening a new store to instantly please and attract customers. Natural human curiosity will make residents of nearby houses and just passers-by or passing on purpose, come in and see what new and interesting you can offer them. Your task is to give them a reason to return to the store more than once.
Step 3
At the opening of the store, give out gift certificates to those who come. Since the average purchase price in a clothing store is 1500-2000 rubles, the amount of the certificate may be small, but stimulating for the purchase of any thing. It will be enough 300 rubles. Such a certificate is guaranteed to make a person make a purchase, even if not on the opening day, but later. This method can be used for other promotions as well.
Step 4
The system of accumulating discount discounts or prize points, which the buyer collects in proportion to the cost of the purchased product, has also proven itself well. Even a small, initial 3% discount will serve as an incentive to buy clothes in your store. And the opportunity to receive a discount of up to 5-10% in the future will become an effective way to attract a large number of buyers.
Step 5
If the clothes sold in your store belong to the "luxury" category, then in addition to the appropriate entourage, use such an effective trifle as a cup of coffee to attract customers. This, firstly, will allow the customer to relax, sit quietly, relax and spend more time in your store, and secondly, it will accentuate the charm of your establishment and increase its prestige in the eyes of customers.
