The presence of competitors, inconvenient location, unknown store - all this does not contribute to an increase in customers. However, defining the target audience and a well-built marketing strategy will help you choose the tools that will increase the flow of customers and bring profit.
Instructions
Step 1
Your store needs to be known, so advertising is the main vehicle for attracting customers. If you have a small grocery or non-food store, flyers and small brochures can be used. Put them in mailboxes in nearby areas or distribute them where there is a lot of traffic (for example, near the metro). For a store selling clothes or footwear, in addition to leaflets, you can make banners, business cards and, if the budget allows, advertise on television. Please note that the advertising costs must be fully justified. There is no need to hang an announcement on the poles that a new online store has opened - this, most likely, will not give the expected effect.
Step 2
The face of your store is a showcase. Decorate it in such a way that it is conspicuous and makes you want to go to the store. Think about what design can match the concept and style of your store and create a pleasant impression of you. Try to find a solution that makes you stand out from the competition.
Step 3
Attract customers with new discount programs, promotions and discounts: for example, a gift for every 100 customers, a discount in the morning or evening hours, discount cards. Arrange permanent promotions, each time using a different product group.
Step 4
Try to entice the client with pleasant smells and sounds. For example, the smell of baking in the confectionery department, the smell of natural leather in the shoe, weak citrus smells affect the subconscious. A pleasant sound background will also help the customer relax and linger in the store. The music should be quiet so that customers don't have to raise their voices if they want to check with the salesperson.
Step 5
Think about customer convenience. If the territory allows - organize free parking so that customers can leave their car. Make sure that all cash desks are open, and the buyer does not have to stand in a long queue. See how sellers behave: good service is bound to increase customer loyalty.
