Luring customers away from a competitor is the dream of every director and owner of an organization. Firstly, the firm can thus occupy a large market share, and, secondly, weaken the position of the rival. There are several ways to entice customers from competitors.
It is necessary
Contacts of competitors' clients, commercial offer, funds to pay for advertising
Instructions
Step 1
Call a competitor's customers. This method will be most relevant for mobile operators, since they can assess which operator's users contact their customers most often. So they will be able to track the number of a person, who can be contacted later with a profitable offer.
Step 2
Email a competitor's customers. To do this, draw up a commercial offer in which you must indicate all the benefits of cooperation with you. The difficulty lies in the fact that it is not so easy to find out the address of a person.
Step 3
Make a newsletter. To do this, print out flyers and place them in the mailboxes of your competitor's customers.
Step 4
Visit potential customers. This method is suitable for ISPs who are just starting to handle a specific area occupied by a competitor.
Step 5
Take a position in front of a competitor's office. Thus, you can always "catch" a client who uses or is going to use the services of the firm's rivals. To do this, you can put promoters or install a billboard.
Step 6
Develop a promotion. You need to carefully consider the conditions that will be beneficial to your competitor's customers. Lower prices, higher quality, gifts and other loyalty systems. You can report the action in the media and on television.
Step 7
Organize a special promotion for a competitor's customers. For example, when handing over a competitor's discount card, you can offer your own and a good discount on the purchase of your goods and the use of your services.
