Competition is an integral part of business. If you have your own business and there are no competitors, then they will soon be. But do not be afraid of this, since competition is a struggle for customers. This is a healthy phenomenon in the business world. Competition, by and large, has many advantages for the economy, such as lower prices, increased variety of products, etc.
Instructions
Step 1
Each manager has different methods of fighting for the client. It all depends on both the personality of the person and the specifics of the business. The first thing a businessman needs to do is to decide on a policy in relation to competitors.
That is, you need to understand whether it is worth attacking the market leaders or whether it is enough to simply occupy your own niche and play the role of “followers”.
Step 2
If your choice is attack, then stick to clear rules:
• Choose an object of attack. It all depends on who you are and what you want to achieve.
• Learn about the client. This is the collection of information, marketing research.
• Continuous quality control of products. You need to exceed the average quality level. The consumer will appreciate it.
• Diversify products as much as possible. The more items you have, the better.
• Innovation. There is an opportunity to make a unique product - a huge plus for you.
• Advertising. There is never enough of it. It is necessary to allocate large funds in the budget to advertise your products and brand.
• Pick a team. It doesn't matter what area you work in. It is important that all the work is done by professionals.
• Production efficiency. Reduce production costs without losing quality.
These rules will help you to conquer a certain part of the market.
Step 3
In addition to all of the above, you can use a common phenomenon such as black PR. Do not be afraid of this expression, the main thing is to act correctly. People don't like it when someone scolds someone. You just need to make you doubt the quality of your competitor. Main principles:
• The truthfulness of the information.
• Affect only those aspects of the competitor's activities that are really important to the consumer.
Step 4
Most importantly, we must not forget that you can peacefully coexist with competitors, and sometimes use them to your advantage.
