The growth in business profitability is directly related to the growth in the number of consumers of certain goods or services. This is relevant primarily for trade. How to attract visitors to your store if a competitor is nearby? This will help a creative approach to creating advertising messages addressed to your potential buyers.
Instructions
Step 1
Get rid of the common phrases in your advertisements: "There is a lot of choice" or "We have low prices." Write specifically: "We offer 20 types of sundresses and 15 models of hats by the summer" and "Price from 100 rubles."
Step 2
If you really have “the largest selection” in your product line compared to your competitors, emphasize that. When you change the priorities for a group of goods, the advertising offer must be changed taking into account the real stocks.
Step 3
Be careful in advertising to the address data of your trade enterprise. Just the street name and house number are not informative. A fragment of the map is already good. It is even better to show the reference point known to everyone as a starting point: a monument, a clinic, a park, a savings bank. A recognizable object, a pattern of aisle with a dotted arrow will bring your store closer to the customer.
Step 4
Visualize your object. You can place in the advertisement a photo of the facade of the building where your store is located, or its entrance group. Even if your outlet is unremarkable, there is no money for a catchy signboard, think of some memorable, unusual detail: an unconventionally painted door, a fancy window decoration.
Step 5
Ask yourself more often: why should a visitor choose your store? For one, he may simply be closer to home, another will appreciate the cheapness of the goods he needs, the third - the freshness of the product. Always remind you of your benefits in your ads.
Step 6
Don't lower your ad spending bar and spend about 15 percent of your profits on it.
Step 7
Is handing out leaflets on the streets effective? The response may be small: only 3 people out of a hundred will come to you, but this is also the result, because these three people can become regular customers.
Step 8
By far the best advertisement is the friendliness of the sellers and their politeness in service. "Thank you for your purchase. Come again!" - this phrase, if pronounced at the checkout with a benevolent intonation, will strengthen the customer's benevolent attitude towards your store. If this invitation sounds formal, memorized, “in automatic mode”, there will be no sense from such a “call”.
Step 9
Take a closer look at competitors' stores. What do they have better? Perhaps it is more convenient than yours, the display of goods (more products in the public domain). Perhaps the lighting is more thought out, the cleanliness is maintained more regularly, and the store is perceived as lighter and more "breathable". Any positive experience can be safely adopted.
