To attract visitors to the cafe, it is necessary to conduct an internal audit of the cuisine and service. This must be done to make sure that first-time guests will be satisfied and want to return. After all, it is regular visitors, not casual visitors, that make good revenue to most catering establishments.
It is necessary
- - marketing plan;
- - news stories;
- - telephone;
- - the Internet.
Instructions
Step 1
Make a marketing plan that has three parts: PR campaign, advertising and promotions aimed at increasing guest loyalty. PR is a way of informing. It is designed to show that there is such a cafe, life is in full swing, some interesting parties, festivals, etc. are constantly taking place. Advertising is a means of attracting the public. It must always have a motivating element. Its other difference from PR is that in most cases advertising is quite expensive. Promotions designed to increase guest loyalty are needed in order to turn casual visitors into regulars. In other words, link them to the cafe using discount cards, birthday gifts, the presence of personalized beer mugs, etc.
Step 2
Develop news stories. This is one of the cheapest ways to attract guests. A little imagination, drawing up a press release, sending it to paper and electronic media - that's all that is needed to inform potential guests. In this case, it is important to understand the basic rule, according to which your press releases will always be published and not end up in the basket. The developed informational occasion should be of interest not only to your target group, but also to the target group of the publication to which you are sending the press release.
Step 3
Don't forget about the Internet - from the point of view of low-cost marketing, one of the most effective tools for attracting visitors to a cafe. Your own site with the provided interactive system (chats, forums, guest books, etc.) is especially beneficial. You pay money for the production of a site once, then only for the promotion of a virtual office in search engines, domain and hosting. Your specialist, for example, a marketer or a PR specialist, can keep in touch with guests. With the right style of communication - without familiarity, servility and other hard-hitting ingratiations, a good website can bring up to 10-15 people to you per day. Of course, provided that it is executed correctly, is well indexed and convenient for potential guests.
