It is very important to take into account the opinion of the buyer when developing a store's marketing strategy. What categories of citizens are more likely to come for goods? How old are they, what is their social status? All this can be found out by drawing up a buyer's questionnaire.
Instructions
Step 1
It is unlikely that anyone will agree to fill out the questionnaire just like that. Therefore, it is worth planning a promotion with a prize draw or discounts on purchases. Regular customers will definitely take part in it. To do this, they will have to fill out a questionnaire, in which they need to enter all the questions of interest.
Step 2
The first item is surname, name, patronymic. A person is always pleased when he is addressed by name. This data is not very important for marketing research. Of course, if you do not plan to calculate how many Ivanovs and Sidorovs come to the store.
Step 3
Buyer's gender. This is already an important aspect. Finding out who comes to the store more, men or women, is important when planning an advertising campaign. If the goal is to attract new customers, it is worth targeting ads to people of the same gender who make fewer purchases. And when it is necessary to retain and expand the existing audience, the campaign is directed to the preferred gender.
Step 4
Age. This column also helps the marketer when planning an advertising campaign. The best age of the buyer is considered to be 30-50 years. It is the attraction of these people that should be given close attention.
Step 5
The social status of the buyer. This indicator can be identified by asking the question: "How much do you spend on average on purchases in the store?" In addition to this, you need to ask: "How often do you visit our store?" This will allow you to understand how well-to-do customers usually enter the shopping pavilion.
Step 6
A very important point is: "Suggestions and suggestions" or "What would you like to change?". So you can get feedback from the buyer. And the control department will be aware of what violations are present in the store, and will be able to eliminate them in time.
Step 7
Contact information - email address or phone number. In the event that the prize drawing is closed, this data is needed to notify the winners. You can also send information about discounts, sales and other interesting events for the buyer to your e-mail or mobile phone.
