In order to successfully sell your products and services, it is necessary that the potential client knows about them. Many companies make the mistake of misidentifying their target group, which is why maximum attention should be paid to the stage of defining the target group when conducting an advertising campaign. This will save you unnecessary advertising costs.
Instructions
Step 1
First of all, conduct a survey among your existing customer base. Invite each of your clients to fill out a short questionnaire containing questions about how they found out about you, as well as brief information about their gender, age and field of activity. The questionnaire should be simple, it is possible that the client does not have to enter his name and surname. Do this research for a month.
Step 2
After you analyze the research from the previous step, you will have results on who makes up the bulk of your customers. Identify the social group that has an absolute or significant majority among your customers. This is your target group.
Step 3
Advertising campaign methods depend on your target audience. Use open sources to find out which advertising is most effective for your customers. The main methods of conducting an advertising campaign are advertising in those formats that really have an impact on your audience, as well as discounts and promotions timed to this campaign.
