When you understand that an advertising campaign is necessary for business development, you need to start preparing it. However, you need to think about it in advance, 3-4 months before its implementation, then you will have time to efficiently organize the project.
It is necessary
- - access to the Internet;
- - telephone.
Instructions
Step 1
Set campaign goals. They can be completely different. For example, for a new product that has just entered the market, this is informing potential buyers, for a product that consumers do not distinguish from competitors, it is creating an image, to increase sales, it is stimulating purchases.
Step 2
Determine your advertising campaign budget. A lot depends on the amount you are willing to spend on product promotions. However, don't be sure that the more money you spend, the greater the advertising effect will be. A lot depends on the professionalism of the people implementing your project, as well as on the correctly defined goals and type of advertising.
Step 3
Select the type of advertisement. There are tremendous opportunities today. You can choose for your project the placement of banners and billboards around the city, promotions, non-standard actions (flash mobs), parties, online advertising (on popular resources), radio and television (regional and national channels), advertising in newspapers and magazines. To determine the price of each type of advertising and compare them with each other, the cost of 1000 contacts is calculated. As a rule, the cheapest type of advertising is on television - it is there that you can “catch” representatives of various segments of the population and focus on the target audience.
Step 4
Contact an advertising agency. Of course, you can organize a product promotion project on your own, but do not forget to take into account how much you will spend your own time and energy on this, especially if you have not previously encountered such activities. While professionals will help you to use the available amount as efficiently as possible at the lowest cost. In addition, they are often related to each other, so they provide each other with discounts. For example, by ordering a promotion, you can get a discount on printing leaflets or making souvenirs.
