The indoor advertising segment is dynamically developing in our country. This type of communication with the target audience can be called one of the most effective: a potential client is for some time in the room where your advertising message is present, and has almost no chances not to notice the mention of your product or service. Indoor advertising is especially effective in a restaurant, since the visitor spends a long time in the restaurant.
When choosing media for indoor advertising, the owner of the establishment should not only strive to make money, but also prevent the whole room from being replete with all kinds of promotion means and creating a certain discomfort for the client. There should not be a lot of advertising: it is better if it is unobtrusive and, most importantly, harmoniously fits into the interior and the general concept of the institution.
Advertising on tables
In a restaurant, the attention of the visitor will be somehow concentrated on the table where his food and drinks are located. That is why the placement of indoor advertising in this place is one of the most effective. While waiting for the order, a bored client can look at the advertisement for a long time, twirl the object on which it is applied in his hands, and in some cases even take the item with him. The choice of media in this case is quite impressive. It can be:
- coasters (branded coasters for glasses);
- placemats (disposable coasters for dishes with one or more advertising messages);
- napkin holders and napkins themselves;
- ashtrays;
- dishes;
- branded bags with sugar.
Of course, the client is unlikely to take the dishes with him, but coasters and sugar packets are often collectibles. Typically, most of these advertising media are provided to the establishment by suppliers of products (tea, coffee, beer, cigarettes) as marketing support. However, you can also make branded products with your restaurant's logo. Clients often take pictures of a beautiful table setting or just delicious food, and then upload the pictures to popular social networks. Thus, they provide additional promotion for your establishment.
Placemats are a way of earning extra money for a restaurant. You, as the owner of the company, need to make sure that the advertisements placed on these media look decent and correspond to the level of your institution.
Advertising in the hall
Unlike the table, a large amount of advertising in the hall itself is unlikely to look harmonious in the interior of the restaurant. In this case, be guided by the principle "less is more." Let it be one effective advertising message that the client will probably notice than a dozen different ones that cause irritation and interfere with a comfortable rest.
As a means of internal advertising in the restaurant hall, you can choose a screen where an unobtrusive video will periodically scroll or a certain splash screen will appear. Remember that the rest of the video sequence should not have anything to do with the promotion of goods and services: give preference to music videos or other beautiful pictures.
No less attention will be attracted by a high-quality lightbox (light box) with a stationary advertising banner. Keep in mind that you should be especially careful when choosing this medium for indoor advertising: lightbox does not fit into the interior of far from all halls and, despite its effectiveness, can be perceived by clients with subconscious negativity.
