Social networks have long evolved from a simple communication tool to a very successful business tool. Today, it is not enough to have a good company website that demonstrates its services or sells goods; no large and successful company can do without representations in social networks, since social networks have huge opportunities for advertising.
Instructions
Step 1
Advertising on a social network can already be represented by the page itself, dedicated to the product or company. If she talks about the services or products provided by the company in a high-quality and interesting way, if she answers the questions of potential and regular customers, provides interesting facts and information, then such a page or group attracts visitors. People are interested in her, think about buying, try the product, leave reviews, make reposts. Thus, visitors show activity, interest, share with friends, which is the main goal of this type of advertising. It turns out that even without investing money, only by devoting time to such a resource, you can create a positive impression of the company and the product among users. However, this is a rather long way to achieve success.
Step 2
Banner and contextual advertising are widely used in various social networks. This is the placement of banners advertising different groups, products or services, as well as advertising that is shown when the user enters a specific request. When placing such advertisements, you must strictly take into account the interests of your target audience and carefully choose a site for placement, otherwise the advertisement will not have any effect.
Step 3
If in advertising you can use settings such as the choice of age, gender, place of residence, interests of the user, then we are talking about targeted advertising. It is especially convenient to configure it on social networks, because all information about the user is displayed on his page. Such opportunities give companies the tools to influence a very specific audience to turn it into their customers.
Step 4
Hidden advertising through guerrilla marketing is one of the low-cost, but quite effective ways to advertise and promote a product on social networks. Its main principle is based on the fact that customers do not trust direct advertising more, but the opinion of other users about the product. Using guerrilla advertising can be quite creative: creating a user page who will communicate with other people, make friends, start discussions and discussions leading to hidden advertising of the product. Thus, users are introduced to the product, they are given a positive attitude towards a particular product or service.
Step 5
Viral ads are another great way to promote on social media. Its principle is also based on the fact that users usually have little trust in ordinary advertising, but always listen to the opinions of other people about a product or service. Therefore, if some users share information on the Internet, repost, advise others to do something, then the information begins to spread better than with the official advertisement from the manufacturer. Sometimes this spread of information from user to user reaches the scale and speed of the spread of viruses, this method is called viral advertising.
Step 6
Advertising a brand, company or service in apps. Building a social media app is an expensive method that not every business start-up can afford. In addition, as with other types of advertising on social networks, this method does not guarantee success, although it can be a very large contribution to the advertising campaign of the product.
