The specificity of developing a name for an advertising agency is that advertising agencies themselves provide services such as creating names for other companies. Will an ad agency with a dull, unrecognizable name inspire confidence? Of course not. Therefore, the choice of a name for such a business should be approached with great seriousness, not forgetting to comply with all the rules of naming (development of names).
Instructions
Step 1
Do not underestimate the importance of the name for the business: if your sellers sell goods or services from 9 to 21, then the name sells them around the clock, attracting customers. Therefore, a catchy and easy-to-read name is important for any business, especially for a highly competitive one, which is advertising. So, first of all, think about your associations with an ad agency and choose the catchiest words. The more there are, the better.
Step 2
One of the most important naming rules is the analysis of competitors' names. To do this, you do not need to consider the names of all advertising agencies, select only the most successful ones that are located in your city. You shouldn't almost copy them, but you can take an example from them, come up with a similar idea. Variations of someone else's good names can be used in addition to associations.
Step 3
If your target audience (potential customers) is small and medium-sized businesses, startups, then you can experiment more with witty and perky names than those advertising agencies that are used to working with large businesses and providing exclusive services. A reputable agency needs a more solid name. Depending on what your agency will be, immediately filter out those names that will definitely not fit (i.e., for example, too provocative or too elite-sounding).
Step 4
The name should not only be creative and memorable, it should reflect the specifics of your business. Driving past your sign, a potential client should immediately understand that you are advertising, so names like "Tomato", no matter how catchy and perky they may seem to you, are unlikely to work. If you do decide to choose a name that is not too close to your field of activity, think about how you can artificially "bring it closer" to it. The same "Pomodoro" will look different if played like PomidoR. PR agency PomidoR (with the emphasis on the letters P and R it looks different now. Work in this way with the remaining names and remove those that cannot be reworked in this way.
Step 5
After weeding out the names that are unsuitable for the above reasons, start working with the rest. It's good if there are at least a dozen of them. Dial them on the Internet and see if there are businesses with a similar name in your city, if there are already exactly the same advertising agencies. This way you will definitely remove a few inappropriate names. Discuss the rest of the names as far as possible with your potential clients (perhaps you have acquaintances who are ready to become them) or at least with other employees of the advertising agency. It is better to create names collectively, since those disadvantages that one person does not see will be seen by another.
