Firms that create all kinds of advertising also need promotion. After all, customers and deals do not appear by themselves. To receive orders, it is not enough just to post an announcement of the opening. And the competition in this market is growing every day. Therefore, advertising is also needed by those who create it.
It is necessary
- - logo;
- - website;
- - sales department;
- - portfolio.
Instructions
Step 1
Boost your brand awareness. To do this, create several different kinds of advertisements with one logo. Of course, you first need to think carefully about the idea, so as not to change the concept later. Display your logo on office supplies and souvenirs. If a person constantly has your advertisement in front of his eyes, he will remember your company well. And when the time comes to choose an agency, he will probably turn to you.
Step 2
Create your own website. Promote it regularly in search engines. Place your site link on the most popular resources in your region.
Step 3
Form a sales team. Only masters of their craft should work in it. Monitor their work. Managers must make calls for about half a day. In the afternoon, you need to send (by prior arrangement) commercial offers and hold meetings. The more calls you make in a day, the better. Even if not a single deal is concluded, the person will find out about the existence of the agency.
Step 4
On holidays, send mail to all the email addresses and phone numbers you have. You must regularly remind yourself. Text and picture sent by email or SMS must be original and stylish.
Step 5
Create a vibrant portfolio that can be posted on your website and shown to potential clients. Choose 5-10 works that turned out to be the most successful, and combine them in an original way. For example, in the form of a chamomile, where each petal is a custom made by you.
Step 6
The best advertisement is word of mouth. Always try to do your job efficiently and on time. Give discounts to regular customers or offer additional bonuses. The more people are satisfied with your services, the more contracts you will conclude in the future. Deal with a large firm to barter - you advertise to them, they use stationery with your logos, or they advertise you in some other way.
